karen & FLammingo

Newsletters and pop-ups in Klaviyo, reflecting brand identity and driving engagement and sales

EMAIL MARKETING

KAREN BY SIMONSEN & FLAMMINGO TOURS

Newsletters designed and built in Klaviyo for Flamingo Tours and Karen by Simonsen.

EMAIL MARKETING

2025

PROJECT INFO:

CLIENT: KAREN BY SIMONSEN & FLAMMINGO TOURS

ROLE: EMAIL MARKETING, NEWSLETTER DESIGN

TOOLS: KLAVIYO, PHOTOSHOP, CANVA

YEAR: 2025

PROJECT INFO:

CLIENT: KAREN BY SIMONSEN & FLAMMINGO TOURS

ROLE: EMAIL MARKETING, NEWSLETTER DESIGN

YEAR: 2025

Both projects aimed to develop a complete newsletter in Klaviyo from scratch – including layout, design, setup, and content – so the companies could use it directly in their communication.

THE ask

Flamingo Tours was designed in Photoshop and Canva with vivid images, clear sections, and an easy flow, making it simple to navigate and inspiring for readers to explore travel opportunities.

Karen by Simonsen was built with large product images, simple typography, and clear call-to-actions, ensuring the newsletter appeared clean, modern, and Scandinavian in its expression.

THE DESIGN

For Flamingo Tours, a welcome newsletter was created in Klaviyo, designed completely from scratch. The focus was on presenting the travel company’s universe in an inspiring way, where images, text, and buttons worked together to provide a professional first experience for new subscribers.


For Karen by Simonsen, a campaign newsletter was developed in Klaviyo, also designed from scratch. The focus here was on showcasing seasonal products in a minimal and stylish layout that matched the brand’s fashion profile and generated traffic to the webshop.

ABOUT THE PROJECT

ABOUT THE PROJECT

Two custom newsletters were created in Klaviyo – a welcome mail for Flamingo Tours and a campaign mail for Karen by Simonsen. Both were designed from scratch with unique layouts, visuals, and content tailored to each brand.


The goal was to develop a strong and contemporary brand identity that positions Bent Jensen as a reliable partner in the B2B sector. Today, the brand manual serves as a practical tool ensuring consistency in all visual communication – both digital and physical.

THE ask

THE DESIGN

For Flamingo Tours, a welcome newsletter was created in Klaviyo, designed completely from scratch. The focus was on presenting the travel company’s universe in an inspiring way, where images, text, and buttons worked together to provide a professional first experience for new subscribers.


For Karen by Simonsen, a campaign newsletter was developed in Klaviyo, also designed from scratch. The focus here was on showcasing seasonal products in a minimal and stylish layout that matched the brand’s fashion profile and generated traffic to the webshop.

ABOUT THE PROJECT

Two custom newsletters were created in Klaviyo – a welcome mail for Flamingo Tours and a campaign mail for Karen by Simonsen. Both were designed from scratch with unique layouts, visuals, and content tailored to each brand.

The goal was to develop a strong and contemporary brand identity that positions Bent Jensen as a reliable partner in the B2B sector.

Today, the brand manual serves as a practical tool ensuring consistency in all visual communication – both digital and physical.
Flamingo Tours was designed in Photoshop and Canva with vivid images, clear sections, and an easy flow, making it simple to navigate and inspiring for readers to explore travel opportunities.

Karen by Simonsen was built with large product images, simple typography, and clear call-to-actions, ensuring the newsletter appeared clean, modern, and Scandinavian in its expression.