bent jensen
A modern logo and visual identity for Bent Jensen, reflecting, quality, sustainability and professionalism
LOGO & VISUAL IDENTITY
BENT JENSEN
A modern logo and visual identity for Bent Jensen, reflecting, quality, sustainability and professionalism
LOGO & VISUAL IDENTITY
2025
PROJECT INFO:
PROJECT INFO:
CLIENT: BENT JENSEN
CLIENT: BENT JENSEN
ROLE: LOGO DESIGN, VISUAL IDENTITY, BRAND MANUAL
ROLE: LOGO DESIGN, VISUAL IDENTITY, BRAND MANUAL
YEAR: 2025
YEAR: 2025
BEOFRE
AFTER
THE ask
THE ask
THE DESIGN
THE DESIGN
The purpose of the project was to create a modern visual identity that reflects both Bent Jensen’s strong history and their current focus on quality, collaboration, and sustainability.
The logo combines a stylized wood figure with a green leaf, symbolizing the company’s close connection to nature and its responsibility for future sustainable development. The black typography supports an expression of strength, professionalism, and stability.
The result was a brand design manual that documents and compiles all guidelines for the visual identity:
The purpose of the project was to create a modern visual identity that reflects both Bent Jensen’s strong history and their current focus on quality, collaboration, and sustainability.
The logo combines a stylized wood figure with a green leaf, symbolizing the company’s close connection to nature and its responsibility for future sustainable development. The black typography supports an expression of strength, professionalism, and stability.
The result was a brand design manual that documents and compiles all guidelines for the visual identity:
Mission and vision
Brand values
Logo in different versions (primary, secondary, submark, icon)
Guidelines for correct use and “clear space”
Color palette (black and green)
Typography (Alternate Gothic No.1 D)
Examples of use (business cards, website, SoMe, outdoor, merchandise)
Examples of use (business cards, website, SoMe, outdoor, merchandise)
ABOUT THE PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
I developed a complete visual identity for Bent Jensen, a company with over 30 years of experience in carpentry and joinery. The project included logo design, a brand manual, and design principles to ensure consistent and professional visual communication.
The logo was created using Adobe Illustrator and Photoshop, combining a stylized wood element with a green leaf to symbolize craftsmanship, sustainability, and growth.
I developed a complete visual identity for Bent Jensen, a company with over 30 years of experience in carpentry and joinery. The project included logo design, a brand manual, and design principles to ensure consistent and professional visual communication.
The logo was created using Adobe Illustrator and Photoshop, combining a stylized wood element with a green leaf to symbolize craftsmanship, sustainability, and growth.
Mission and vision
Brand values
Logo in different versions
(primary, secondary, submark, icon)
Guidelines for correct use and “clear space”
Color palette (black and green)
Typography (Alternate Gothic No.1 D)
Examples of use (business cards, website, SoMe, outdoor, merchandise)